Marketing Associate

Key Responsibilities:

• Develop, execute, and manage content strategies across platforms (Instagram, LinkedIn, email, etc.).

• Work closely with founders and design/product teams to align marketing with business goals and product releases.

• Lead social media calendar planning, copywriting, and campaign execution.

• Manage and grow our online community by engaging with users and amplifying their feedback.

• Track performance metrics, run A/B tests, and continuously optimize for reach and conversion.

• Support brand partnerships, media relations, and other awareness initiatives.

Skills and Qualifications:

1. Educational Background: Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred — but not required. Candidates with strong marketing experience, regardless of degree, are welcome.

2. Experience: 1–3 years of relevant work experience in marketing, content, or social media. Previous experience in a startup or fast-paced environment is a plus.

3. Marketing Skills: Strong understanding of digital marketing strategies, content planning, and brand building. Familiar with tools like Canva, CapCut, Meta Business Suite, and email platforms (e.g., Mailchimp or similar).

4. Analytical Ability: Comfortable with basic performance tracking, interpreting insights, and iterating based on results.Soft

5. Skills: Excellent communication and collaboration skills. Highly organized, proactive, and creative. Strong ownership mentality.

6. Culture Fit: Excited to work in a mission-driven startup, passionate about improving financial literacy and empowering people to invest smarter.